Partnership Highlights: BODi and Reebok Fitness App Integration
In an exciting development for fitness enthusiasts, digital fitness platform BODi has joined forces with Reebok to enhance their fitness experience. Programs like P90X, 21 Day Fix, 25 Minute Speed Train, Dig Deeper, LIIFT4, and Insanity are now accessible to members of Reebok’s fitness app. This collaboration not only broadens the range of workouts available but also delivers some of the most popular fitness regimens directly to users’ screens.
The partnership aims to feature more than 30 sample workouts from these signature programs. Both premium subscribers and those on a free trial can enjoy Reebok Fitness content alongside a curated selection of BODi classes. This opens the doorway for newcomers to experience the unique offerings of BODi without the commitment of a full subscription. The combination of authentic, engaging content provided by BODi and Reebok creates a synergistic environment for users to explore various workout options.
“For nearly three decades, BODi has transformed how millions of people approach health and fitness at home with programs that consistently deliver results,” said Carl Daikeler, CEO and co-founder of BODi. By joining forces with the Reebok Fitness App, BODi is now positioned to reach an even wider audience, sharing its iconic workouts that have become household names in fitness circles.
The integration into the Reebok Fitness App not only showcases BODi’s content but also encourages users to consider subscribing to BODi’s comprehensive platform. It is a strategic move to increase awareness and interest in their extensive library, which includes over 140 workouts and meal plans. This one-stop-shop approach makes it more convenient for users to find and engage with quality fitness resources tailored to their needs.
Daikeler elaborated on the goals of the collaboration, stating, “Together, we’re making it easier than ever for people to see the BODi difference and to consider the benefits of upgrading to the full experience on BODi to do our step-by-step programs.” This partnership not only enhances the current offerings within the Reebok Fitness App, but also drives value for both brands by promoting a more engaged fitness community.
Additionally, this partnership coincides with BODi’s plans to relaunch the beloved P90X program as P90X Generation Next. This new chapter features Waz Ashayer from Equinox as the trainer and will be paired with a line of supplements and nutrition products. Collaborating with reputable brands like Reebok, ASRV, Core Home Fitness, and Hyperice, BODi aims to create a holistic fitness experience that spans workouts, nourishment, and recovery.
The movement towards at-home fitness continues to evolve, reflecting a broader trend in the industry that emphasizes a holistic approach to well-being. BODi is actively focusing on making a mark in the realm of home-based fitness options. As Daikeler noted in a recent interview, the goal is to stay ahead in an ever-changing landscape that recognizes the importance of mental and physical health.
Ultimately, the partnership between BODi and Reebok Fitness App represents a transformative moment in fitness accessibility. It creates an opportunity for users to explore varied workout regimens backed by trusted brands, fostering an environment where both fitness novices and seasoned athletes can meet their goals effectively.
